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Privacy Policy

Last updated April 19, 2026
Effective date March 5, 2026
Data controller Neon Clarity, LLC
Also see Terms of Service →
Contents 01Information We Collect 02How We Collect Information 2aCookies & Consent Management 03How We Use Your Information 04How We Share Your Information 05International Data Transfers 06Data Retention 07Your Privacy Rights 08Security Measures 09Data Breach Notification 10Marketing & Communications 11Children's Privacy 12Changes to This Policy 13Contact Us

Also see our Terms of Service

Our commitment

As a cybersecurity and privacy advisory firm, we hold ourselves to the highest standards of data protection and transparency — and practice the same standards we recommend to our clients.

01Information We Collect

We collect personal information from you directly, automatically, and from third-party sources across the following categories.

CategoryExamplesPurpose
IdentifiersName, email, company, phone, IP addressRespond to inquiries, provide services, prevent fraud
Professional informationJob title, business email, service interestsProvide consulting services, business communications
Commercial informationService inquiries, engagement history, billing informationDeliver services, process payments, maintain records
Internet activityIP address, browser type, pages visited, referral source, session timestampsWebsite operation, security monitoring, CRM contact enrichment, fraud detection
Behavioral dataMouse movements, clicks, scroll depth, session recordings (via Microsoft Clarity)Understand site usage, identify usability issues, improve design and performance
CommunicationsEmail correspondence, consultation notes, inquiry messagesProvide services, customer support, legal compliance
Cookies

We use cookies on our website to support CRM functionality, visitor analytics, and behavioral analytics. Non-essential cookies will not be set until you provide consent via our cookie banner. See Section 2a for the full cookie inventory.

02How We Collect Information
Directly from you

Contact forms, email communications, service engagements, consultation requests, and newsletter signups.

Automatically

Web server logs including IP address, browser type, and pages visited via standard HTTP request data. Upon your consent, HubSpot visitor tracking collects page view history and session data, and Microsoft Clarity collects behavioral data including session recordings, heatmaps, and interaction data.

Third-party sources

Publicly available sources such as LinkedIn and company websites, as well as business partners, referrals, and subcontractors working on projects.

2aCookies & Consent Management

We use Complianz as our Consent Management Platform. Cookies that are not strictly necessary will not be set until you provide consent via our cookie banner. The following is a complete inventory of cookies set on this Site.

Strictly necessary cookies

Required for the website to function. Cannot be disabled and do not require consent under applicable privacy laws.

cmplz_* / complianz_policy_id — Set by Complianz to store your cookie consent preferences. Persistent up to 365 days. Domain: neonclarity.com.
__cf_bm — Set by Cloudflare (via HubSpot infrastructure) to support bot management and distinguish between humans and automated traffic. 1 hour. Domain: hubspot.com.
_cfuvid — Set by Cloudflare (via HubSpot infrastructure) to maintain session consistency and support rate limiting. Session. Domain: hubspot.com.
Analytics cookies (consent required)

These cookies are set upon your consent and are used for visitor analytics and behavioral analytics. They allow us to understand how visitors interact with our Site and to associate page view history with CRM contact records when a form is submitted.

HubSpot — Visitor analytics & CRM

hubspotutk — Identifies and tracks a visitor across sessions. Passed to HubSpot on form submission to deduplicate contacts and associate visit history with a CRM record. 6 months. Domain: neonclarity.com.
__hstc — Primary HubSpot tracking cookie. Stores the domain, first visit timestamp, last visit timestamp, current visit timestamp, and session count. 6 months. Domain: neonclarity.com.
__hssc — Tracks session activity including page view count and session start timestamp, used to manage session incrementing in __hstc. 1 hour. Domain: neonclarity.com.
__hssrc — Set at the start of a new browser session to detect session restarts. Session. Domain: neonclarity.com.

Microsoft Clarity — Behavioral analytics

_clck — Stores the Clarity User ID and settings unique to the Site. Links subsequent visits from the same browser into a continuous user profile. 1 year. Domain: neonclarity.com.
_clsk — Consolidates page views within a single visit into a single Clarity session recording. 1 day. Domain: neonclarity.com.

Microsoft processes Clarity data in accordance with its privacy practices. Learn more at privacy.microsoft.com or opt out at clarity.microsoft.com/optout.

Managing your preferences

You can update or withdraw your cookie consent at any time by clicking the “Cookie Settings” link in the footer of our website. You may also opt out of Microsoft Clarity directly using the link above. For a complete list of cookies, see our Cookie Policy.

GDPR & UK GDPR

If you are located in the UK or EEA, HubSpot analytics cookies and Microsoft Clarity will not be set until you provide explicit consent. You may withdraw consent at any time via Cookie Settings in the site footer.

03How We Use Your Information
Service delivery
Respond to inquiries and consultation requests
Deliver cybersecurity and privacy advisory services
Communicate about projects and engagements
Process payments and maintain financial records
Analytics and site improvement
Understand how visitors use our Site via HubSpot visitor tracking and Microsoft Clarity session recordings and heatmaps
Associate pre-submission page view history with CRM contact records to better understand prospect interests
Identify usability issues and improve Site design and performance
Marketing communications (with your consent)
Send newsletters and industry updates
Share thought leadership content and resources
Invite you to webinars and events
Legal and security
Comply with legal and regulatory obligations
Prevent fraud and security incidents
Protect our legal rights and interests
04How We Share Your Information
We do not sell your data

We do not sell your personal information. We do not share your data for targeted advertising.

We may share your information with:

Service providers — to support business operations and service delivery
Subcontractors — to assist with client projects (bound by confidentiality agreements)
Professional service firms — legal, accounting, and audit services
Government entities — as legally required
Business successors — in connection with merger, acquisition, or sale of assets

Service providers we use:

HubSpot — CRM, Forms & Visitor Analytics
Contact management, form processing, and website visitor tracking. The HubSpot WordPress plugin tracks page visits and session data for contacts who interact with our Site, linking that history to CRM records on form submission. HubSpot analytics cookies are consent-gated via Complianz. United States. Privacy Policy
Microsoft Clarity — Behavioral Analytics
Website session recording, heatmaps, and behavioral analytics. Consent-gated via Complianz and activates only after you provide analytics consent. No personally identifiable information is intentionally transmitted to Microsoft Clarity. United States (Microsoft Corporation). Privacy Policy — Opt Out
Complianz — Consent Management Platform
Cookie consent management and consent logging. United States / Netherlands. Privacy Policy
Google Workspace — Email & Productivity
Email, document collaboration, Google Meet, Google Drive. United States. Privacy Policy
QuickBooks — Accounting & Invoicing
Payment processing, invoicing, financial records. United States (Intuit). Privacy Policy
Notion — Project Management
Internal project tracking and task management. United States. Privacy Policy
05International Data Transfers

Neon Clarity is based in the United States. If you are located outside the United States, your information will be transferred to and processed in the United States.

UK and EEA residents

We use Standard Contractual Clauses (SCCs) approved by the European Commission and the UK International Data Transfer Agreement (IDTA) for UK personal data transfers.

Canadian residents

We process your data in compliance with Canada's PIPEDA.

06Data Retention
CategoryRetention periodReason
Contact form inquiries5 years from last contactBusiness records
Client project data5 years after engagement endsBusiness records, legal compliance
Financial records7 yearsTax and legal requirements
Marketing communicationsUntil unsubscribed or deletion requestedMarketing purposes
Website server logs90 daysSecurity monitoring, troubleshooting
HubSpot visitor dataUp to 6 months (cookie duration); CRM contact records retained for duration of business relationshipCRM analytics, contact deduplication
Microsoft Clarity behavioral dataUp to 13 months (subject to Microsoft's retention policies)Behavioral analytics

You may request deletion at any time by contacting privacy@neonclarity.com. We will comply within 45 days except where legally required to retain information.

07Your Privacy Rights
All users

You have the right to access, correct, or delete your personal information, to withdraw cookie consent at any time via Cookie Settings in the footer, and to opt out of marketing communications.

UK & EEA residents (GDPR / UK GDPR)
Right to access, rectification, erasure, restriction, and portability
Right to object to processing based on legitimate interests
Right to withdraw consent for analytics and marketing at any time
Right to lodge a complaint with the ICO — ico.org.uk — 0303 123 1113
California residents (CCPA / CPRA)
Right to know, delete, correct, and opt out of sale
We do not sell personal information or share for targeted advertising
Email privacy@neonclarity.com with subject “California Privacy Request”
Virginia, Colorado, Connecticut, Utah & other U.S. state residents

You may have rights to confirm processing, access data, correct inaccuracies, delete data, and opt out of targeted advertising and sale. Email privacy@neonclarity.com with your state in the subject line.

Canadian residents (PIPEDA)
Access and challenge accuracy of your personal information
Withdraw consent for marketing
File a complaint with the Office of the Privacy Commissioner — priv.gc.ca
How to exercise your rights

Email privacy@neonclarity.com or write to Neon Clarity, LLC, Attn: Privacy Office, 15 E. Market St, Unit 823, Leesburg, VA 20178. We respond within 45 days (one month for GDPR/UK GDPR requests).

08Security Measures
Technical safeguards
Data encryption in transit (TLS/SSL) and at rest
Multi-factor authentication on all systems
Secure server configurations and access controls
Regular security assessments
Organizational safeguards
Background checks for employees and contractors
Confidentiality agreements with all personnel
Privacy and security training programs
Incident response plan for data breaches
Limited access based on need-to-know
No guarantee

While we implement industry-standard security practices, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

09Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours (UK GDPR/GDPR), notify affected individuals without undue delay if high risk, and notify California residents in accordance with California Civil Code § 1798.82.

If you believe there has been unauthorized access to your information, contact us immediately at privacy@neonclarity.com.

10Marketing & Communications

With your consent, we may send you newsletters, industry updates, and information about our services. You may opt out at any time by clicking the unsubscribe link in any marketing email or emailing privacy@neonclarity.com with “Unsubscribe” in the subject line. Please allow up to 10 business days.

Transactional communications

You cannot opt out of transactional communications related to services you have engaged, including service confirmations, project updates, billing notifications, security alerts, and legal notices.

11Children's Privacy

Our services are intended for businesses and professional users only. We do not knowingly collect personal information from individuals under the age of 18 (or 16 in the UK/EEA). Contact privacy@neonclarity.com if you believe we have collected information from a child.

12Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date and provide prominent notice on our Site or via email. Continued use of our services does not constitute consent to data processing where consent is otherwise required under applicable law.

13Contact Us

For questions, requests, or concerns regarding this Privacy Policy:

Privacy inquiries
privacy@neonclarity.com
Phone
(571) 210-1957
Mail
Neon Clarity, LLC
Attn: Privacy Office
15 E. Market St, Unit 823
Leesburg, VA 20178
Supervisory authorities
UK: ico.org.uk
Canada: priv.gc.ca
California: oag.ca.gov/privacy

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Boutique cybersecurity and privacy advisory for organizations where precision matters.

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CISO Services

DPO Advisory

AI Governance

Compliance

Company

Resources

About

Contact

Legal

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Disclaimer

©Copyright 2026 Neon Clarity. All rights reserved.

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